ADVERTISEMENT ON SITE PRIAN.RU

• offer an unlimited number of properties to portal’s audience, which is about 12,000 people a day. You pay for direct inquiry of visitors, interested in purchase or rent of the overseas property –real and unique inquiries with valid contact data. 
• increase the number of inquiries, draw additional attention of audience to your offers. Appropriate formats: Featured Offers and Special Offers.
• increase your brand recognition and/or improve traffic of your website. Appropriate formats: banners, topical banners, «Take a look» and «Offers of the month» teaser blocks.

PROPERTY LISTINGS

A basic element of advertising campaigns carried out on the portal. Such type of advertising allows the visitors, who come searching for foreign properties, to locate your proposals.

Listing properties in the catalogue also gives you the right to: add information on your company to the Catalogue of Companies, receive messages and requests for specific properties from our visitors, submit to analytical reviews and digests of world property news, use the system of automatic property listing directly from your database (XML)    Conditions of property listing are described in the Public Offer, which may be reviewed here: http://prian.eu/article/offer_ozk.html.

DRAWING CUSTOMER ATTENTION TO SPECIFIC PROPERTIES

Such type of advertising is commonly selected by pragmatic professionals, which are aimed at speeding up the sales of a particular property through attracting additional attention of potential buyers.

If you work in a highly competitive market segment, or the demand for properties offered by you isn’t high enough, you need to attract visitors’ attention exactly to your properties. Which is possible if your property:

1. is noticed by a visitor before other properties;
2. stands-out among other search results;
3. is viewed to a visitor when he is looking through similar properties.

These three tasks may be solved by means of special, featured and popular offers, respectively.

Visitors pay attention to Special offers even prior to starting their search after properties listed in the catalogue. Property search for them will begin from your unit. Special offers are divided into two types: 1. On the Portal’s main page. This option suits you if you plan to attract the attention of maximum number of potential clients to your property. 2. On a main page of a specific country. Such option will help you acquire those customers who are already focused on searching and buying property in a selected country. Featured offers In search results, such offers are highlighted in yellow. It is most effective to use Featured offers if you need to attract customers’ attention to a property which has many analogues in the Portal’s property database.   Popular offers The block is situated to the left of search results and is designed specifically to attract the attention of customers when they perform a search. Offers displayed in the block are selected according to the country specified by the visitor in search criteria.

BANNER ADVERTISING

If you focus on creation or development of your company’s image, your best bet is a banner. This type of advertising is widely used in the Russian-speaking Internet.

Except banners, aimed at attracting the entire target audience of the Portal, Prian.ru also offers unique, customized solutions: 1. “Topical” banner is only shown to those visitors who are looking for properties or information on a specific country. Only one banner can be placed for each country.The banner provides both branding and advertising of specific properties. However, a fewer number of visitors sees it.   2. “Topical” banner located on the search results page is focused only on those visitors, who are currently looking for overseas property.

TRANSFERRING THE CUSTOMER TO YOUR WEBSITE

If you have an excellent website where a visitor can easily locate properties and get complete information about your company, you can “transfer” visitors from the Prian.ru portal directly to your website. Teasers are an ideal solution for such scenario. Unfortunately, there are quite a few really good websites in this segment of Russian Internet, and this type of advertising is suitable to a limited number of market professionals.

Teasers are located on the right side of the screen and are visible to visitors on every page of the Portal. Advertising may be placed in two types of teaser-blocks: 1. «Take a look». The topmost teaser-block with large images, it will attract the maximum number of visitors. 2. «Offers of the month in a popular country» (Finland, Bulgaria and Cyprus). These teasers are smaller in size and are located below. However, these units are designed for those who are carefully studying the website are and are looking for properties on certain markets.

Listing properties on the portal
First, be sure to attentively review the Public Offer - all basic requirements for ad-placement are reflected there. Please pay particular attention that the description of properties must be in Russian, and that size of the images may not exceed 150Kb.

Automatic property listing
In order to setup this service, you must have a web-site or a database, which presents a plentitude of properties with pictures and a description translated into Russian. If you do not have a required technical specialist, we are ready to offer our help.

«Take a look»
Requirements: 140x90 pixels image size, 40 character-long slogan and a click-through link that leads directly to the website (the page with a property description) or on the property’s page on the Prian.ru portal.

«Offer of the month in ...»
Each ad-space represents a picture (image size: 79x53 pixels), 35 character-long slogan and a link that may lead to your website or your property listed on the Prian.ru portal.

Banner
If you do not have a pre-made banner, our designers will be glad to create a new banner specifically for you. Otherwise, consider the following requirements:

1. Dimensions of the banners #1, #3, and the “Topical” banner: 200x280 (200 – width, 280 – height). Banner #4 – 176x179. Size of the banner viewed in the search results: 585x90.
2. In order to calculate clickthroughs from the flash-banners with systems of web-advertising management button should be placed in the top layer of the banner.
3. A link in the “getURL” command should specified as “_root.link1”. This is a variable name, and therefore must be entered without quotes. You do not need to specify the variable – the system of web-advertising management will handle this for you. If you will not comply to this rule, the online system of web-advertising management will not be able to calculate the number of clickthroughs.
4. The “Window” parameter should be set as “_blank”, for your website to open in a new tab.
5. Thus, the following action should be set in a button of a flash-banner (action):

on (release)
{
getURL(_root.link1, "_blank");
}

If you have any questions regarding positioning of advertising on our website, please contact the sales department of the “Prian.ru – International Property” portal.

Our phone #: +7 (812) 346-86-28

Or contact us via e-mail: adv@prian.ru